Genesis 01, A Study of Extinction
Genesis 01, A Study of Extinction campaign still
FALL WINTER SEASON 2026

Genesis 01, A Study of Extinction

010203040506
FALL WINTER SEASON 2026

Genesis 01, A Study of Extinction

Every drop starts somewhere long before the first stitch. Genesis 01 started with a question: what actually survives? Not what trends best, not what sells fastest, what's still standing when everything else has gone quiet.

We looked at what gets left behind, fossils, scars, the shape something leaves after it's gone, and built six pieces around that idea. Nothing here is decorative. Every detail earns its place.

Genesis 01, A Study of Extinction campaign still

Extinction isn't the end of a story, it's a change of form. That's the idea underneath everything PROJECT101 makes, and Genesis 01 is where we said it loudest.

The fitting, before the drop
The fitting, before the drop
Unposed, on the street it was made for
Unposed, on the street it was made for

Genesis 01 releases in limited quantity through our Shopee store, once a size is gone, it's gone. That's not scarcity marketing. That's just what happens when nothing is made twice.

Genesis 01, A Study of Extinction · FALL WINTER SEASON 2026
Beyond the Editorial

BEYOND THE FRAME.

The campaign is an expression. The collection is where it takes form. Discover the pieces behind the PROJECT 101 visual narrative, where experimental design meets contemporary street culture.

Explore the CollectionDiscover the pieces behind the campaign.